Head of Growth Hacking (Marketing Manager, English, B2B)

Компания "Divo.ai"

We are Buzz.ai

Buzz is a rapidly-scaling SaaS company in the Sales Engagement space. We’ve grown incredibly quickly to 1000+ clients and 40+ employees in Russian and Canadian offices.

We’re anticipating continued and dramatic growth through 2024, as we are enabling unfettered access to the benefits of intelligent personalized outreach automation, without the typical enterprise-level costs and headcount.

Role Description:

Buzz is looking for a Head of Growth Hacking to lead the demand marketing function across all digital media channels in the North American region.

As the Head of Marketing, you will build, optimize, and execute Buzz.ai customer acquisition efforts in your region. You will develop and execute a set of demand generation tactics that drive meetings with qualified prospects, generate pipeline, and lead to new customers.

To be successful in this role, you should have hands-on experience in managing, planning, launching, and optimizing customer acquisition programs to drive substantive revenue growth. You will focus on scaling our business through continued evolution and improvement of your demand marketing efforts.

Responsibilities

• Build-out and lead a scalable demand generation function that drives meetings with qualified prospects and increases pipeline.
• Oversee the creation, implementation, and optimization of all demand generation programs and channels in your region.
• Design and deploy multi-channel customer acquisition campaigns that align our messaging to the target audience to drive demand.
• Lead the strategic testing of existing marketing channels and develop entirely new channels that generate new customers.
• Develop guidelines and KPIs for individual team members, evaluate performance and provide opportunities for continuous improvement.
• Develop lead scoring system, oversee the quality of marketing-sourced prospect meetings and improve scoring system based on the meeting outcomes.
• Establish and manage monthly, quarterly, and annual key performance indicators and budgets for demand generation programs to ensure spend is allocated to the highest-performing marketing tactics.
• Maintain a feedback loop between sales & marketing to optimize lead generation campaigns and identify opportunities for pipeline acceleration and sales conversions.
• Provide executive-level transparency into demand generation results in daily, weekly, monthly, and quarterly views.

Requirements:

• Minimum of 2 years’ experience in managing demand generation efforts targeting B2B business customers;
• Fluent written and spoken English is a must;
• Deep understanding of all modern demand generation channels;
• Ability to work and learn at a fast pace;
• Clear communication skills;
• Start-up Experience.

• Working hours 11 am - 8 pm Moscow time, with later management calls twice a week;
• Paid time off and vacations;
• Reporting directly to a company founders;
• Office located within 5 minutes from metro station Vladimirskaya/Dostoevskaya, Saint Petersburg;
• Stable and competitive salary.

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