Менеджер отдела маркетинга

Описание

Hardworking business management graduate experienced in effective marketing strategies and advertising
with a track record of success in brand building, managing profitable relationships, brand awareness, analyzing
and fulfilling Client/Agency needs. Now seeking to hold a challenging position in the area of marketing, where I can
hone my abilities & skills while achieving the organizational objectives in strategic partnership with higher
management.

Assistant Manager, ABL Asset Management, Karachi, Pakistan.
Marketing
08/2017 – Present Setting the strategic direction for the marketing plan; & in process making sure that the
business reaches the required growth
Implementation of working on the overall marketing direction specific to mainstream /
retail market in order to re-position the image of the company as a multi-product wealth
management solutions provider
Continuous coordination with advertising agency and different vendors, aligning
the printing and daily communication related jobs to manage the requirements
nation wide
Developing & implementing Area / City specific marketing plans in the country
Track online campaign, marketing programmes, prepare performance analysis
reports of post campaign and make recommendation to concurrent programs
for corrective modifications
Monitoring weekly sales & Ensuring the sales team is equipped with the necessary
Collaterals when going out to meet with the prospective / existing clients
Involved in Media Planning for Electronic; Print Mediums & Digital Mediums
Working closely with the advertising agency for the creative executions; media plans,
& branding requirements
Regular analysis of competitor advertising in order to explore new opportunities to
stand out in the market

Account Manager Synergy Dentsu, Karachi, Pakistan.

07/2016 – 08/2017 Handled Key Accounts for acquiring new business and services along with generating
the revenue from the existing clients
Meeting and liaising with clients to discuss and identify their advertising
requirements and upcoming projects
Managing Daily work comprised managing and overlooking the advertising
needs of the clients from formulating marketing campaigns to supervising
corporate events and launches
Adding value by providing creative input and creative development. Including
hosting TV commercial shoots for clients, voice over recordings for radio spots,
supervising photo shoots, with one on one interaction with marketers at all
levels in progressive organizations
Worked with multiple departments and third parties on challenging timelines to deliver
the most production related jobs
Actively involved in the strategy making process and planning for new account pitches.
Responsible for timely billing and recovery from the clients
Monitoring the effectiveness of campaigns by maintaining post analysis
Analyze market trends to address business opportunities & issues and work
closely with brand managers to set the Annual Brand objectives, strategies,
positioning, tactics and measuring development of creative roadmap and route
plan for different brand

List of Clients
Skills
Account Executive
01/2015 – 07/2016 Synergy Dentsu, Karachi, Pakistan.

Managing daily jobs of the client. Developing competitive design strategy and
implementing new and creative techniques to make sure and keeping track of client’s
requirements
Working on various brands, part of researching, strategic planning and creating ideas
for new campaigns
Maintaining client contact by in person meetings, telephone and electronic
messaging
Prepare competitive analysis and suggesting new ideas on the basis of availability of
any opportunity and highlighting upcoming threats that can affect client
Updating client about upcoming trends in the market and share research reports with
them
Taking initiatives and pitch in new ideas for the client and agency both to improve
performance in work flow and managing work load
Participate in pitches, conduct researches, developing the frame work & strategic
planning and share creative ideas with the team
Updating clients by sharing weekly status updates of their jobs and outstanding
payments
Assisting my managers in timely billing and recovery from the clients
Management
Trainee
05/2014 – 01/2015

Synergy Dentsu, Karachi, Pakistan.
Managing different clients, planning and executing the marketing campaign
Conducted researches for pitches
Suggesting New Ideas to my sub ordinates
Prepare Competitive Analysis for the clients and updating them on what is happening
in the market

Intern
03/2014 – 05/2014
Synergy Dentsu, Karachi, Pakistan.
Conducted research
Prepared analysis reports
Performed retail audits
Prepared creative reviews and presentations

 National Bank of Pakistan
 J. Junaid Jamshed
 Meiji
 Al Baraka Bank
 Shangrila Foods
 Habibmetro Bank
 Al Meezan Investments
 Engro Powergen Qadirpur Ltd.
 Engro Polymer and Chemicals Pvt. Ltd.
 Biztek
 Pair Investments
 Pak Brunei
 Air Arabia
 United Distributors Pakistan Ltd. (IBL
Group)
 BBA in Marketing From Indus University 2014
 Intermediate in Commerce From Govt. Comprehensive College 2009
 Matriculation From H.B. Malik Public School 2007
 Marketing and Advertising Strategies
 Brand Building
 Marketing Plan
 Entrepreneurial Skills
 Good Communication Skills
 MS Office
 SPSS
 Basic Knowledge of Hardware & Software

Education
Achievements
Interest/Activities
 Conducted a research and retail audit for Meiji and developed a successful campaign that led to an
increase in sales of 12%
 Recipient of scholarship for BBA awarded by The Indus University
 Won first prize at the “Marketing Gala” and was awarded a certificate by the Chancellor of Indus
University
 Won first prize at the “Guerilla Marketing Competition” by Orient Advertising