Chief Marketing Officer (СМО)

Описание

ROCK MRAD
Marketing and E -commerce Director
+966 50 706 6756 |Rock_Mrad@hotmail.com |Khobar, Eastern Province | LinkedIn : www.linkedin.com/in/rockmrad/
PROFESSIONAL SUMMARY
Dedicated results -oriented professional with 14 + years of work experience with proven performance in marketing,
e-commerce, management, leadership and communication.
Detail -oriented in problem -solving and planning.
Ready to make an immediate contribution to your organization.
EXPERIENCE
Marketing and E -commerce Director, Aljoaib Holdings, December 2019 - December 2023
Dammam, Eastern Province
• Managed a team of 4 managers and 12 juniors both remote and on -ground.
• Develo ped JOMLA F&B mobile app and launched new e -commerce website on WordPress with Odoo ERP .
• Generated over 40k users and app download s in year 1 with less than 5% churn rate.
• Developed over 7 subsidiaries informative, corporate and e -commerce websites inclu ding lead generation forms .
• Increased number of followers x10 on social media accounts along with x2 increase in engagement rate.
• Increased leads from social media platforms and website, which converted to sales ( 8.5% conversion rate) as well as
leads for B2B mega projects.
• Won “ Best Marketing Team of the Year - Consulting” 2022 award across the Middle East in the sector of solar
energy.
• Generated q uality prime leads to several companies building up to over 30M sar in project value.
• Launched the Acai trend across KSA with SAMBAZON in 2020.
• Created and implemented a robust digital marketing plans to drive traffic and increase sales.
• Conducted regular audits of the web and app store's security protocols to mitigate risks.
• Evaluated competitor activity in order to stay ahead of industry trends in e -commerce.
• Drafted detailed reports outlining key performance metrics related to online sales.
• Planned and d irected staffing, training, and performance evaluations to develop and control sales and service
programs.
• Prepared budgets and approved budget expenditures.
• Created several informative animated videos to promote different companies, products and services.
Marketing & E -commerce Director, Delta Marketing Company (adidas and Life Fitness), February 2019 - December
2019
Jeddah
• Executed all Adidas campaigns across K SA including in -store and public events launch, new products, branding, and
communication strategy
• Analyzed customer data to identify potential markets for new products or services.
• Succeeded in setting up both marketing & e-commerce departments in terms of: skilled manpower, guidelines,
templates, strategy, P&L, 2019 and 2020 plans .

• Succeeded in initiating and launching the Neqaty (Mobily) and Qitaf (STC) loyalty program across 60+ stores across
the Kingdom .
• Successfully planned and launch ed the new Delta Fitness brand identity across the Kingdom and Bahrain
• Launch ed of the first branch of Life Fitness in Bahrain
• Planned and o rganized launch events for both Delta Fitness showroom in Jeddah and Life Fitness showroom in
Bahrain .
• Increased leads from social media platforms and website, which converted to sales ( 5% conversion rate) .
• Increased consumer engagement with all brands which reflected by higher store visits and events attendance and
participations .
Marketing Dire ctor, KidZ Space (part of Al Hokair group), May 2018 - February 2019
Jedda h
• Successfully launched KidZania's international loyalty program B.KidZanian that was covered by over 23 different PR
and press agencies
• Successfully organized and launched Kid Zania's major event and exhibit in 3 years, the “Back To Jurassic” which got
replicated by KZ – Dubai.
• Increased all Kidz Space brand reach and awareness (KidZania, Billy Beez, Octo)
• Assisted in setting a new kids entertainment concept for a new branch in Dammam for an area of 13,000 m2
• Designed promotional materials such as brochures, flyers, posters, web banners.
• Developed digital and traditional marketing campaigns across multiple platforms.
• Identified, created and managed opportunities for lea d generation resulting in long -term growth.
• Established relationships with vendors and suppliers to acquire materials needed for campaigns.
Digital Director, Loud MENA, December 2015 - April 2018
Jeddah
• Generated quality growth in all clients' social media accounts and a high ROI for their digital spending
• Lead and managed all Dawry Jameel social media, set new season launch strategy, content creation and posting
• Lead and executed Toyota Ramadan Jameel campaign among small miscellaneous projects
• Set yearly digital strategy for Haval Saudi and launched all social platforms and on -ground activation and activities
• Launched BCola (Mahmoud Saeed) social accounts & pages and hosted Luis Figo (Spanish football legend).
• Maintained understanding and l egal requirements for special events and vendor contracts pertaining to
implementing marketing plans.
• Surveyed potential customers in target markets and demographics to identify and capitalize on promotional
opportunities.
• Built relationships with key stakeholders to understand their needs and objectives, then developed content
accordingly.
• Utilized analytics to identify opportunities for growth, optimize campaigns, and increase conversions.
• Executed digital marketing strategies to drive brand aware ness.
• Directed hiring, training, and performance evaluations of marketing staff.
Head of Marketing Department, Alireza Holdings, May 2012 - November 2015
Jeddah
• Moved from outsourcing e -services and digital marketing services to in -house
• Launched iZone -Stores.com e -commerce site which grew to become the number 1 online store for Apple products
in KSA, servicing over 40 different Saudi cities, and over 12 international countries (growth of 43% YOY in 2014)

• Launched TokyoGames.com e -commerce site w hich grew to become the number 1 online store for gaming
products and consoles across KSA (growth of 58% YOY in 2014)
• Launched many Online services such as the live chat (iChat), online order tracking, product service tracking (with
service center), Onli ne Customer Inquiry – Product Request
• Planned and lead online marketing campaigns between the online, brick -and -mortar stores and with external 3rd
parties (Libratone, Pizza Fusion, Mercedes Benz, Lexus, Infinity, Nescafe, EA Sports, Microsoft, Sony and more)
• Generated over 2.5M SAR revenues from selling ad spaces on the company's websites.
Commercial Director, Memega (Bin Ladden Group), August 2009 - April 2012
Jeddah
• Launched one of the first e -commerce websites in Saudi Arabia.
• Placed new strategy plans for the company in order to ensure keeping the business a pioneer in the consumer
technology retail market, by improving the sourcing, pricing and marketing strategies.
• Got into new business approach based on the evolution of the business strategies worldwide in terms of getting
more in touch with the end -user/consumer through different social networking platforms and enhance the
supplier -consumer relation in order to understand better the market needs and plan accordingly.
• Introduced and implemented the virtual stocking concept.
• Expanded supplier relation in the local market (KSA), in the region (GCC & Middle East) and in USA, Europe and
Hong -Kong.
• Gained exclusive access to prototype and unique products.
• Set agreements and alliances with over 350+ suppliers.
• Got the business exclusivity for many products with a minimum MOQ.
• Increased the share of sales of the hardware category from 7% to 77% .
• Turned hardware category profit revenue from -11% to 25% to become the highest revenue generating category.
EDUCATION
Bachelor of Science (B.S.) in Computer & Communication Engineering
Notre Dame University, Lebanon, Jul 2007
SKILLS
• Digital Marketing • Marketing Strategy Development
• Budget Management • Strategic Planning
• Strategy Development • P&L Management
• Brand Development • Content Strategy
• Search Engine Optimization • E-commerce Analytics
• Online Advertising • Email Marketing
• Affiliate Marketing • Data Analysis
• Market Research • Team Leadership
• Project Management • Competitive Analysis
• Social Media Management • Performance Metrics
• Account Management • Market Trend Analysis
• Competitor Analysis • Cross -Channel Marketing
• Brand Marketing • Organizational Skills

• Corporate Communication • Networking Events
• Team Recruiting and Onboarding • Attention to Detail
• Analytical Thinking • Change Management
• Staff Training and Development
CERTIFICATIONS
• White Belt Digital Guru – Google
• Master Scuba Diver Trainer - PADI
REFERENCES
References available upon request
LANGUAGES
• Arabic
Native

• French
Bilingual
• English
Bilingual

• Russian
Intermediate
AWARDS
• Best Marketing Team of the Year 2022 - MEA, from Solar Quarter
UNLISTED PROFESSIONA L EXPERIENCE
Pre -2009 experience summary:
- Experience in Saa S market penetration within the pharmaceutical industry in Lebanon, Syria and Jordan.
- Big inventory management.
- Experienced in programming languages which allows me to manage to direct developers especially in the E -
commerce field.