Account manager

Описание


EMPLOYMENT
Sub Digital Communications/ SubTV

July 2012 - August 2013
Senior Marketing Manager
Responsible for managing all marketing activities for Digital Signage division and developing an online managing and sales strategy. Extending marketing field for innovative products http://www.subtvinfo.com/index.cfm
• Managing all existing customers and developing a new CRM and customer retention strategy
• Introducing new customers to innovative cloud-based software
• Conducting new customer acquisition activities online and arranging PR publications
• Preparing materials and participation in international Trade shows
• Creating relevant marketing collateral
• Using social media as a marketing platform for extending customer database
• Using web based analytics to monitor all marketing activities success

Simply Global TV LTD
May 2007 – July 2010 London, UK
Marketing and Sales Manager

Responsible for planning and launching of a new IPTV product to a niche market. www.simplytv.co.uk

• Developing and implementing a business plan to support the growth and further development of the start-up business
• Promoting the brand image and a new media product in the target niche market
• Responsible for the growth of the contact data base. Advertising to grow the key contact data base
• Responsible for PR and associated articles in press, managing marketing materials production
• Responsible for marketing budget
• Copywriting
• Ensure all marketing reflects brand and strategic positioning
• Developing a b2c and b2b marketing and sales strategy
• Responsible for meeting revenue and customer acquisition targets
• Developing sales and marketing launch plan for the European niche markets
• Experience using a bespoke CRM system, data management and analysis

Aggregator LTD
Apr 2006 – Jan 2007 London, UK
Development Executive

Responsible for the development of the new niche in a start-up IPTV company. Planning and developing a strategy to introduce a new product to the market. http://www.aggregator.tv

• Licensing programme rights with Russian content providers
• Developing the strategy to penetrate the target market and to increase revenues
• Negotiating the deals with the broadcasters and content providers
• Working closely with the tech. department

Jan 2007 – May 2007
Portal Manager

Responsible for the full management of the VoD platform (http://www.moe.tv) and development of the product.

• Management and further development after the products launch
• Planning alternative distributions of the product
• Conducting marketing research on the target market segmentation and demand
• Managing and planning and implementing new marketing and advertising strategies
• Managing and growing partnerships with producers and content owners
• Project management of site development, including content refreshes, working closely with the technical team
• Providing insight into the Russian community; generating ideas that will develop strong ties to the community

INTERNATIONAL PAPER
EUROPEAN PAPERS DIVISION
Apr 2004 - June 2006 St-Petersburg, Russia
Project Coordinator

Responsible for the development and administration of project plans and procedures, facilitating project management and project status review meetings, conducting research and analysis on project status, serving as the primary administrator of the project and time databases, ensuring successful implementation of the new projects between different departments.

• Global pulp and paper manufacturer
• Planning and overseeing project development, responsible for team support on projects, document and database management, identifying, organising and coordinating the project life cycle phases for control purposes
• Implementing project administration processes according to requirements
• Communicating, monitoring and evaluating project schedules
• Identifying, suggesting and implementing corrective actions to improve quality
• Supervising the project team to successfully deliver project objectives
• Facilitating cooperation and communication within an international team

NORTH-WEST GSM
Sept 2002- June 2003 St-Petersburg, Russia
Administrator
• Planning, directing and coordinating the administration on a day to day basis
• Maintaining client database records, assisting in organizing events
• Responsible for facilitating all aspects of internal and external communication

EDUCATION
CAMBRIDGE UNIVERSITY
Oct 2003 - March 2004 Cambridge, UK
MPhil in Linguistics, Faculty of Modern and Medieval languages, Department of Linguistics. ABT

• BP Cambridge Chevening Scholarship. Merit postgraduate award covering fees and living expenses
• Offered admission to DPhil program.

HERZEN STATE UNIVERSITY
June 1997 – July 2002 St-Petersburg, Russia
5 year Specialist Degree (Cum Laude), Faculty of Linguistics

• State Scholarship for Outstanding Academic Achievements


PERSONAL
Languages: Russian, English (fluent), Dutch (intermediate)
Citizenship: British