Product Owner (Crypto Processing)

Описание

Katia Wyatt
+44(0)7847617977; katia.wyatt@gmail.com
https://www.linkedin.com/in/katia -wyatt -a601069
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Global Managing Director Marketing & C ommunications
25+ years of experience and success in:
❖ Developing engaging communications strategies for customers and employees of global
businesses
❖ Creating compelling content for sales, marketing and internal comms campaigns
❖ Customer research, segmentation and analytics
❖ Building strong and long lasting relationships with all customer groups
❖ Motivating and driving employees and large teams to achieve top results in all parts of the
business Creating and executing memorable and effective marketing, communications and sales
strategies with large global teams across the business
❖ Managing large teams of communications, marketing and sales profe ssionals
Career & Experience

Marketing & Comms Project Lead – Russia & the CIS , American Express
April 2020 - present
(project based contract)
Senior project director responsible for market research, customer data collection & marketing & comm s
analytics with a view to launching a strong and highly competitive product and marketing and comms
strategy for AMEX in Russia. Follow up strategy development for digital acquisition and growth. Customer
and competitor analytics lie at the core of this project, working with partners, future partners and highly
sophisticated digitally oriented Russian customer base. Team & project management. Management of all
marketing, product development and P& L for Armenia, Kazakhstan, Moldova, Azerbaijan, Mongolia.

Global Head of Communications, Marketing , Events & Customer Experience Centres, BT
October 2019 -September 2020
(project based contract)
Director responsible for strategy, management, production and delivery of all communications, content
and messaging in external and internal sales enablement events across BT Globally. Created a new Board
event communications strategy. Reporting directly to and working closely with the Global division of BT’s
leadership team. Strong executive Board management and messaging skills. Managing a team of 16
people delivering communications, content, digital and live media initiativ es through live and recorded
events and messaging. Responsible for all content, messaging and comms in BT’s Global Advisory Board –
bi-annual meeting of the company’s largest and most influential customers. Launched BT’s first Virtual
Global Sales Kick off – 17 hours of content, messaging for the sales community. A live TV event with a
virtual audience of 20,000. Working with industry heads of marketing on enabling ABM, online and
content messaging campaigns. In addition, responsible for strategic managemen t of BT’s 14 customer
experience centres across the globle, creating and executing customer engagement and messaging
strategies globally .

Co -Founder & CEO, Club 2020 Ltd 2016 – 2019

• Launched a business with lit tle seed money
• Created and grew a portfolio of branded products to revenues of £400,000
• Developed a content and messaging strategy to build a loyal audience of engaged customers –
over 1500 customers
• Created and implemented growth strategy including – sales, marketing, product, growth
Managed a team of 15 employees and contractors
• Sold, marketed, organised, did accounts, managed VAT, cash flow
• Found investors, sponsors and eventually sold the business
Since its launch 3 years ago, I grew the com pany into a profitable media marketing start up producing and
marketing high value written & video content. We developed 3 brands with 4 large partner based annual
events in insurance/finance/fintech space, as well as dozens of board level meetings, presen tations, video
interviews, in -depth content produced with and for a diverse C -level audience. Employed and managed a
team of 15 people. The business has recently been successfully sold.


Content, Communications & Brand Strategy Director, Infor ma 2015 - 2016
(project based contract)

• Full P&L responsibility for the Risk, Derivatives & Infrastructure p ortfolio - £4,500,000
• Managed communications, marketing and brand strategy across multiple products and
stakeholders
• Managed production of all content in live and digital products
• Managed a team of 50 marketing, communications, sales, operations and digital professionals
Grew gross and net profits by 15% in 11 months
• Launched a full digital communications and marketing strategy

Brands Under Management:

Quant Minds - QuantMinds International | Quant Finance Event (informaconnect.com)
Risk Minds International - RiskMinds International Risk Management Event For Financial Institutions
(informaconnect.com)
Risk Minds Insurance - RiskMinds Insurance Risk Management Event for Insurance
(informaconnect.com)
Risk Minds Americas - RiskMinds Americas Risk Management Event Financial Institutions USA
(informaconnect.com)
Insurtech Rising - InsurTech Rising International – Leading InsurTech Event. (informaconnect.com)

Director of Content and Communications, Core Product , WBR Ltd 1996 – 2015

• Started the company by launching its very first content lead products
• Grew commercialized and marketed most of WBR’s large scale content and comms campaigns
• Full P&L responsibility for 80% of the company’s gross profits & revenues - £10,000,000+ Managed
teams of up to 50 people on different content lead product portfolios
• Developed integrated multichannel communications, engagement, marketing and sales campaigns
• Sold sponsorship to largest clients of the business
• Developed and managed relationships with key clients, stakeholders and partners
• Creat ed and managed brand development strategy, including content, messaging and audience
engagement
Brands Under Management:

TradeTech Series Europe - TradeTech Europe 2021 | Europe's Equity Trading Conference
(wbresearch.com)
FIMA Europe - FIMA Europe 2021 | Financial Data Management Conference (wbresear ch.com)
DGI - DGI 2022 | The Global Geospatial Intelligence Conference (wbresearch.com)
ProcureCon - Procurecon 2021 | Europe's Procurement Conference (wbresearch.com)
eTail - eTail Europe 2022 | Europe's Retail eCommerce Conference (wbresearch.com)
Adam Smith Institute, Conference Producer 1994 – 1996
Developed and researched a number of conference agendas for the UK/Russian business community.

Education
St Petersburg State University, Russia – Linguistics
California State University, Northridge, USA – Journalism

Interests
Skiing, scuba diving, classical music and my 4 children .

Don’t take my word for it!
This is what some of my colleagues, customers and partners have said about me:
“ Katia is a rare person. Not only is she highly intelligent , data driven and extremely competent, she is fun
to work with. She makes getting results as near as possible painless and on occasion entertaining. I
worked with her on a very demanding project, involving a huge conference in Europe which required lots
of research, data analysis and intuition . It was a pleasure from start to fi nish - but more importantly a
howling success. Largely because she really knows what she's doing. (Katia also understands money and
the power of data , which isn't always true of corporate executives .”
Drayton Bird - named by the Chartered Institute of Ma rketing one of the 50 people who

“I have had the pleasure to work with Katia since 2011 on a large number of events and
data themes. Her dedication, stakeholder management, marketing and communications
skills are first class. She complements these sk ills with extensive data industry experience
and
an extensive network which make her a real asset to any organisation looking to develop
new
products, enter new markets and/or grow market share.”
Hany Choueiri, Chief Data Officer, Group Services, Aldermore Bank

“Having worked for Katia during my time at WBR, she has always been the driving force
behind any project. Katia is an extremely skilled and effective people and project manager.
She is an effective communicator, who creates a co llaborative environment that
encourages
out -of -the -box thinking, thus achieving the ultimate win -win. She immerses herself in the
markets she works in, identifies and analysis key trends to focus messaging on and creates
long -lasting industry contacts wi th C -suite individuals. It was a pleasure working with her
and on her
portfolio.”
Genevieve Furtado, Marketing Manager, EMEA, Wolters Kluwer ELM Solutions