Marketing Specialist

Описание

Reside in: Saint Petersburg, m. Ladozhskaya
Citizenship: Russia, work permit at: Russia
Ready to relocate: Russia, Other countries, ready for business trips
Work experience —12 years 6 months
December 2016 —
July 2017
8 months

Reklama Guru (global ad network)
Saint Petersburg, reklama.guru
Head of Marketing
- development of strategy and positioning of the global brand, development and implementation of
the marketing plan;
- analysis of market, competitors, targeted audience; selection of promotional channels, marketing
budgeting, performance analysis, estimation of lead/client costs, ROI and other key figures;
- analysis of customer funnel, revealing of blind spots, development and implementation of
proposals for business processes improvement;
- development of proposals for product quality improvement and for service standards
implementation;
- organization of participation in international conferences (incl.sponsorship), exhibitions,
nominations; development of promotional items;
- copywriting in English and placement of different sorts of content on targeted blogs, portals,
forums (review, success stories, news, comments, interviews);
- SERM (improvement of brand credibility on the Internet; negotiating on irrelevant materials
removal, work with partners on ratings and positive feedback);
- website content management (blog, design of website sections into landing pages, media-kit
,etc.);
- organization of cross-promo events with large international companies (negotiations, content
and artworks development, bonus system);
- development and organization of promo offers for partners (quizzes, bonuses, contests and prize
draws, surveys, loyalty programs);
- media planning, launch and administration of advertising campaigns in Google Adwords and
Facebook (strategy, artwork ideas, texts for commercials, performance analysis);
- SMM (contents, moderation, and development of corporate pages on Facebook, Twitter,
LinkedIn, Instagram; coming leads processing);
- optimization and planning of email-marketing (schedule of newsworthy events, copywriting,
performance analysis);
- concept formulation for advertising banners, newsletters, and other creatives.


Achievements:
- the introduction and building of the working marketing system (almost from the ground up), the
marketing ROI has reached 350% in 6 months;
- the increase of the number of sign-ups in the system by 35% (advertisers) and by 25%
(publishers).
- acquisition of large companies for business and cross promotion purposes;
- maintenance of vast brand presence in the Internet, unification of the brand positioning through
all communication channels, ratings have risen from 3,5 to 4,5 (the average score out of 5);
- free nominations in well-known international awards (thanks to building strong partnerships);
- partnerships with owners of the targeted placements (some of them published info for free in turn
for interesting contents or a referral link);
- the introduction of a regular newsletter for customers, development of trigger scripts;
- contribution into the upgrade of co-worker's skills;
- organization of a steady lead-flow from social networks.
December 2009 —
November 2016
7 years
Water Mark Publishing House
Saint Petersburg, watermark.ru
Head of PR and Advertising
- development and implementation of PR strategy of the publishing house;
- budgeting PR and advertising activities, ROI analysis;
- promotion and support of international conferences and exhibitions, attracting and working with
sponsors and speakers;
- copywriting (press-releases, articles, invitations, content for website, newsletter, texts for leaflets,
sales webpages, etc.);
- work with information partners in Russia and abroad (search for partners, exchange of
information and info support for the projects), cooperation with the media;
- development and organization of promotional actions (lotteries, contests, quizzes, polls);
- experience in BTL activities
- media planning, development and implementation of advertising campaigns (Internet, press,
radio, metro, points of sales);
- attracting Russian and foreign advertisers and subscribers, holding negotiations;
- Internet marketing (SMM, work with Yandex Direct, Google Adwords, advertising in Vkontakte
social network, Youtube channel, usability analysis and site navigation, web Analytics,
development of new services, the exchange of links and banners on affiliate websites of all
projects involved, internal website optimization);
- creation of audio and video content (for the radio ads, presentations, social media, website);
- coordination of the working process of subcontractors.

Results and achievements:
- I have successfully developed the direction of work with mass media: the number of permanent
media partners has doubled, also, I’ve attracted to cooperation some TV channels, as well as
foreign partners from USA, Germany, France;
- I”ve been continuously developing the direction of work with foreign advertisers;
- I’ve implemented a personal account of participants of the events;
- I’ve developed the concept and implemented the start-up — an Internet-shop;
- The number of conference participants has increased 2 times;
- I’ve organized the work with social services and networks which has 2 times increased the
number of unique website visitors.
August 2008 —
December 2009
1 year 5 months

Informational and employment website "Russian personnel, Ltd."
Saint Petersburg, minerjob.ru
PR Deputy Director, Job Portal Editor-in-Chief
- development of PR-strategy, compiling the PR concepts, planning the budget;
- assessment of efficiency of PR policies;
- organization of company's participation in regional exhibitions, conferences, forums (personal
participation);
- informational sponsorship of major exhibitions and forums in Russia and other CIS countries;
- creating and conducting presentations of company's services in large business events;
- writing articles, press releases, information events, copyrighting, creating the content for the
website;
- editorial activities: management, moderation, development, increasing the audience of the job
portal, SEO, Yandex Direct, Google Adwords.
- development of social network specialists on the basis of the portal with a purpose of increasing
a list of prospective candidates;
- preparation and translation of reports for foreign partners (weekly, monthly and yearly);
- project management at the Federal level - the organization and conducting of annual job fairs
and rating contests for young professionals: working with sponsors, holding negotiations,
establishment and development of relationships with media partners and public organizations,
promoting events online, attracting participants, development of informational materials,
organization of the procedure of giving awards, work with professional associations, educational
institutions and business structures.

Results and achievements:
- I’ve designed and developed new interactive services at the employment website which has led
to the growth of the portal’s visitors and its sales;
- I’ve attracted for the support of the rating contest of the young specialists in mining area a
famous graduate of the Mining Institute, a Deputy of the state Duma, Mr. Sergey Mironov
January 2008 —
July 2008
7 months

IQ Consultancy
Saint Petersburg, iqconsultancy.ru
PR Manager
- development of PR-strategy, writing PR concepts, budget planning;
- organization of events from the scratch up to the conclusion: exhibitions, meetings, presentations
of partners’ offers with participation of representatives of consulates, business associations;
organization of press conferences;
- participation in exhibitions and presentations of educational institutions (at city level);
- working with the media ("The St. Petersburg Times", "Business Petersburg", Internet media),
writing articles, press releases, news, interviews, content for the website;
- advertising companies (preparation of modules, copyrighting, writing commercials and texts),
media planning;
- coordination of work on creation of radio and television commercials
October 2006 —
December 2007
1 year 3 months

Elite Holdings (American-owned)
Saint Petersburg, eliteholdings.ru
Business Development Manager
- development of the marketing plan of the company, defining and managing its marketing budget;
- participation in the activities of business associations, representing the interests of the company;
- interaction with media, real estate agencies, business associations;
- reports on results of activities and promotion of the website (in English);
- content management of the company’s websites, coordinating search engine optimization for the
website, increasing traffic, developing the semantic core, working with Google Adwords, Yandex
Direct.
February 2005 —
September 2006
1 year 8 months

Saint Petersburg Chamber of Commerce and Industry
Saint Petersburg, spbcci.ru
Expert of International Relations Center (business events)
- search for business partners, selling packages for the organization of events to foreign partners;
- conducting business negotiations (including those held in English language) at the level of
CEOs, business organizations;
- organization of events (business meetings, presentations, seminars, conference, etc.), work with
sponsors;
- implementation of a joint Russian-Italian project on the internationalization of small and
medium-sized businesses in St. Petersburg and Leningrad region; the marketing research, search
for the prospective participants and foreign partners, cooperation with government organizations
and business associations, developing and conducting presentations of new services of the
Chamber for the Russian and foreign businessmen, a business trip to Italy and USA to present the
new services of the Chamber;
- delivering public reports and lectures at seminars, press conferences, meetings of the regional
administrations of the city - representing St. Petersburg chamber of Commerce.

Education
Higher
2005 North-Western Academy of Public Administration
International Relations, Diploma with Excellence
2004 Aarhus School of Business
Master in the EU Studies, Diploma
2000 Lyceum of the Komi State University of Pedagogics
Foreign Languages, Teacher
Professional development, courses
2014 Mini MBA Professional
City Business School, Marketing Management
2010 PR Courses
Konto Learning Center, Certificate
2009 Internet-marketing Courses
Seo Study, Certificate
2000 Secretarial and Business Courses
Lingua Consult, Certificate
Tests, examinations
2016 Social Media Marketing
Alison
2016 Public Relations Certification
Alison

Key skills
Languages Russian — native
English — I am a fluent speaker
German — basic knowledge
Skills Communication Strategy Event Management PR Yandex Direct Internet Marketing
Corporate Events Organization Sales Skills SEO Negotiation skills Customer Service
Marketing Events PR Events Social Media Marketing Организация мероприятий
Маркетинговые коммуникации Копирайтинг Интернет-реклама Контекстная реклама
Организаторские навыки Продвижение бренда Управление проектами Английский язык
Проведение презентаций Деловая переписка

Galina Grigoreva • Resume updated 14 August 2017 at 09:46
Additional information
Recommendations REGIONAL PUBLIC ORGANIZATION FOR PROTECTING THE RIGHTS OF BORROWERS
Aleksandr Aleksandrov (member the board of management)
About me - extensive and positive experience of working with mass media, including Federal ones; own
database
- experience in public speaking;
- skills of event organization, including those with senior officials and numbering more than 350
exhibitors and about 5,000 visitors;
- the ability to quickly and accurately understand the situation, to learn, to work quickly and
efficiently;
- high level of professionalism and language proficiency;
- successful experience of copywriting and naming (for customers from different industries);
- the experienced planning and conducting of PR-campaigns;
- ability to think strategically, to approach and consider an issue from different angles, most
creatively;
- the ability to analyze and plan; a good memory;
- ability and willingness to bear responsibility
- high level of EQ, great communication skills, responsibility, attentiveness, ability to listen and
hear.

Among my achievements:
- Reduction of budget for promotion of the event in 3 times, and the increase in the number of its
visitors in 2.5 times. The cost of one invite was about 19 rubles in 2016;
- Victory in a competition for the most creative slogan during the conference, "I am the marketing
director", Moscow (a prize – personal participation) - 2012
- In 2011, I led a group in Vkontakte social network up to the 1st place in Yandex measuring the
frequency of requests rate through the increasing activity in the group (posting, polls, contests,
lotteries, etc.)
- In 2011, I created and independently filled with relevant content a website of the repair service
company taking into account internal and external optimization, which as a result brought about
50 calls a day to the company.
- Winning a copywriting contest held by a well-known copywriter Dmitry Cat (prize - participation in
his online training). 2013
- Victory in a city literary contest "My city, my home, my family", supervised by Administration of
Petersburg.
- Being a 5th year student, I won a scholarship to study at Aarhus business school (Denmark), and
got its diploma of Master in EU Studies.
- In 2006 I prepared a well-motivated application explaining in it why exactly the St. Petersburg
chamber of Commerce should participate in the American Congress of chambers of commerce.
As a result in a situation when only 5 chambers of commerce from around the world won the
participation rights, the St. Petersburg chamber of Commerce did take part in this meaningful
Congress. Also, I personally represented the chamber at the Congress.

Additional projects:
I’ve been the press secretary of a major movement as well as I regularly give comments and
interviews to the leading media ("Kommersant", "Izvestiya", "Metro" etc.), participate in programs,
write and send out releases; following an important informational occurrence or piece of news I
usually receive at least 10 responses (at most 75);
- I help, on a voluntary basis, a charitable Foundation "Parents’ bridge" with its fundraising and
promotional projects - in social networks, in this line I managed to coordinate a campaign aimed at
collecting useful school stuff and paraphernalia at the Book fair in Krupskaya exhibition hall, as
well as I did my best to promote and make this campaign known to people in social networks,
which all has led to a large increase in the number of visitors and donations (made in money and
goods). Also, I managed to agree on starting a "Charity basket" together with the Internet-shops of
children's goods.
- I periodically advise on strategic PR and event marketing, including media planning.
- I’m an active and energetic person, communicative and loyal. I know how to lead, motivate and
inspire people.